As one of the fastest-growing regions in the world, South East Asia is undergoing massive changes. More and more people are moving into cities – each demanding safer, healthier and more premium produce, needing comfortable, air-conditioned places to live, shop and work and generating a rapidly growing import and export industry.
This regional trend increases the pressure to develop more efficient and sustainable food supply, buildings and shipping. This is where Danfoss can make a difference – the only thing holding them back, was a lack of awareness in that part of the world.
To help them overcome this challenge, Advance was asked to create an awareness campaign that could activate up to four target audiences, in three different business areas, and would resonate in Indonesia, Malaysia, The Philippines, Thailand and Singapore. Five countries with their different cultures, levels of market maturity and media landscapes.