About us
Advance is an independent Copenhagen-based branding and marketing agency, founded in 1976.
We focus on what matters most, cutting away the unnecessary to create clarity where it counts.
Our 60+ talents from 12 nationalities combine strategic thinking, creative craft, and close collaboration. From brand platforms and identities to creative concepts and global campaigns, we deliver with strong in-house expertise and a trusted international network.
Proudly rooted in Denmark, our perspective is global, with 90% of our work created for international audiences. Five decades on, we’re still fiercely independent, still growing, and still loving what we do.
A part of Worldwide Partners
Advance has been a partner in Worldwide Partners since 2018 and in 2020 we became a shareholder.
With Worldwide Partners we can offer our clients on-demand access to new markets and capabilities anywhere in the world, when and where they need it.
We will customize a collaboration model that makes day to day collaboration smooth and simple – with one point of contact.
And because we, the agencies, own the network – our clients will feel our shared commitment to put their business first.
1938
founding year
90
agencies
50
markets
We are engaged on the board, participate in biannual global meetings and actively contribute daily, which means that we know our partners well.
Furthermore, we have experience from numerous successful collaborations for our clients.
Through Worldwide Partners, we extend our team across continents,
so your brand feels at
home wherever it goes.
Advance is a certified
B Corporation™
As a Certified B Corporation, we’re proud to be part of a community of companies working together for change and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.
Our business practices are certified on environmental, social, and governance standards.
Building together since 1976
We’ve worked with The LEGO® Group since 1976, creating new IPs, launching global campaigns, and connecting across cultures with kids, parents and adult fans. Along the way, we’ve also worked with an incredible range of The LEGO Group partners, from Disney and Warner Bros. to Porsche, Ferrari, Mojang, and more.
All this wonderful collaboration across audiences, markets and industries has shaped capabilities that all our clients benefit from today.
Turning ideas into icons
From LEGO BIONICLE to LEGO Friends, we’ve helped create and launch original IPs that became global bestsellers. This taught us how to build brand platforms that spark loyalty and scale across markets.
Making campaigns travel
With The LEGO Group’s diverse audiences worldwide, we’ve learned how to design global toolboxes and strategies that work everywhere, while staying flexible enough to adapt locally.
Understanding fast-changing audiences
Kids grow up quickly, and what inspires them shifts overnight. Working with The LEGO Group has honed our ability to track trends, balance kid-parent dual messaging and communicate meaning across age groups and cultures.
