We create coherence out of complexity

Brands must navigate an increasingly complex world. We help to create clarity.



Our competences and approach are shaped by our belief that a broader perspective helps us deliver more value. But just as important is the varied and international culture that has developed in our Copenhagen headquarters. Along with our network of Preferred Partners this rich pool of influences complements our core services, strengthening and diversifying the eventual solutions. Clients experience a full-service approach – but with the added benefit of specialist expertise.

Curious to learn more about our advertising and marketing services?

Book a coffee meeting with Claus:

Claus Wittenborg

CEO, Partner

40 25 79 20 CW@advance.dk



While we have the skills, expertise and network to take on any communication task in any industry, anywhere in the world, the bulk of our experience has come in the following sectors. One of the advantages of being around as long as we have is you appreciate that a dogmatic, one-size-fits-all approach won’t cut it. Keep reading for more insights into our flexible way of working.


Much of our experience has come in highly regulated industries with complex value chains. We’ve been lead agency for hearing aid specialists GN ReSound and Widex, and we’ve been working with the medical device manufacturer Coloplast since 2009. These companies face immense complexity when launching innovative, highly technical products globally. In a sector that traditionally demands a careful balance between rational and emotional communication, we’ve helped our clients succeed with:

- Impactful communication concepts tailored to both professionals and end users

- A Global Marketing Toolbox methodology that ensures a smooth process from concept development to execution and local implementation

- Innovative launch strategies that combine traditional in-selling tactics with emerging online channels and tools

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We’ve worked with many FMCG brands over the years including o.b., Ipren, Cultura, A38, Apovit, Sun-Lolly, Piz Buin and Solgryn. These brands typically exist in a fiercely competitive landscape with other FMCG brands as well as private labels. Helping them outperform the competition starts with an understanding of their functional and emotional benefits before helping them define their role in the consumer’s lives. And by defining relevant touch-points in the customer journey we help define new potential for the brand. FMCG brands also rely on the support of retailers and we often play a key role in the less glamorous – but no less vital – tactical aspects of stakeholder involvement and selling-in.

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Business-to-business communication has changed. Companies that once relied almost exclusively on sales calls and congresses have long since incorporated B2C tactics, broadening their funnels in the process and often resulting in a decreased role for the sales team. We’ve shepherded companies such as Widex, Berendsen, Chr. Hansen and Nilfisk through these changing times, helping them pioneer direct-to-consumer channels and forge stronger brands. But B2B companies retain a unique complexity when it comes to internal dynamics and value chains. And for our B2B clients, our experience is a key asset they have come to rely on when it comes to selling-in launch concepts across markets.

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Public sector/NGOs

With 15+ years of experience working with organisations as diverse as Energistyrelsen, fødevareBanken, Øresundsbron, DOT and Hjerteforeningen, we understand that communication for the public and NGO sectors must always be rooted in a deep understanding of the political and legal realities. From that starting point, we’ve been able to produce cost-effective campaigns that consistently deliver on brief.

For in-depth examples of our work in this sector, see our work for BedreBolig and our recent campaign for fødevareBanken.

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Kids and Families

When you’re communicating with families, it’s all too easy to focus on the decision-makers while forgetting the children. Our dual-targeting approach, developed over years of working with companies and brands including LEGO, SolGryn, Havre Fras and Sun Lolly, has resulted in a number of award-winning campaigns, often redefining the conventions of the category in the process. This approach demands a profound understanding of family dynamics, a nuanced take on media behaviour among both parents and children, and the ability to build consensus internally when moving forward with ‘unconventional’ communication.

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We have a decade’s experience working with renowned Danish and Nordic financial brands, including Arbejdernes Landsbank, and most recently, If Insurance. Our work in this sector is anchored in a unique understanding of the brand’s values – specifically ethical and social values – that are brought to the foreground to position the company as trustworthy and dependable, crucial attributes in an industry still coming to terms with the financial crisis. Our work has included high profile above-the-line campaigns, learning initiatives, and content for digital and social channels.

Read more about our work with Arbejdernes Landsbank and If.

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Selected Partners

We call our approach Collaborative Full-Service. It reflects the broader perspective we bring to our work with clients, and our ability to call on an international network of trusted specialists who complement our core offering.

Worldwide Partners

We’re a proud member of one of the largest networks of independent agencies in the world. This means we have access to over 70 agencies from over 40 countries to help us gather local insights and provide valuable feedback on creative work as well as assisting us in local adaption and implementation of campaigns.

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Network One

As a member of Network One, we can quickly and effectively build bespoke, on-demand networks of agency partners from a pool of over 1200 agencies in 109 countries. This allows us to offer expert international consulting and reliable management of global projects.

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Our partner in all things data, Responsive excel in advanced analytics, marketing automation and quantitative insights. They help us ensure that creative campaigns are as relevant and targeted as possible – leveraging the power of machine learning to fuel creative ideas that are anchored in the real-world experiences of our target audience.

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In addition to these key partners, we work regularly with a select group of reliable service providers to integrate PR, app development, SEO, media buying and 3D production into our work.

If you want to know more, please contact

Ann-Louise Rosen

Client Service Director, Partner

30 30 29 73 ARO@advance.dk

Where to next?