We create coherence out of complexity

Brands must navigate an increasingly complex world. We help to create clarity.



Our competences and approach are shaped by our belief that a broader perspective helps us deliver more value. Our network of Preferred Partners complement our core services, strengthening and diversifying the eventual solutions. Clients experience a full service approach – but with the added benefit of specialist expertise.

Curious to learn more about our advertising and marketing services?

Book a coffee meeting with Claus:

Claus Wittenborg

CEO, Partner

40 25 79 20 CW@advance.dk



While we have the skills and expertise to take on any communication task in any industry, the bulk of our experience has come in the following sectors. One of the advantages of being around as long as we have is you appreciate that a dogmatic, one-size-fits-all approach won’t cut it. Keep reading for more insights into our flexible way of working.


Much of our experience has come in highly regulated industries with complex value chains. We’ve been lead agency for hearing aid specialists GN ReSound and Widex, and we’ve been working with the medical device manufacturer Coloplast since 2009. These companies face immense complexity when launching innovative, highly technical products globally. In a sector that traditionally demands a careful balance between rational and emotional communication, we’ve helped our clients succeed with:

- Impactful communication concepts tailored to both professionals and end users

- A Global Marketing Toolbox methodology that ensures a smooth process from concept development to execution and local implementation

- Innovative launch strategies that combine traditional in-selling tactics with emerging online channels and tools

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We’ve worked with many FMCG brands over the years including o.b., Ipren, Cultura, A38, Apovit, Sun-Lolly, Piz Buin and Solgryn. These brands typically exist in a fiercely competitive landscape with other FMCG brands as well as private labels. Helping them outperform the competition starts with an understanding of their functional and emotional benefits before helping them define their role in the consumer’s lives. And by defining relevant touch-points in the customer journey we help define new potential for the brand. FMCG brands also rely on the support of retailers and we often play a key role in the less glamorous – but no less vital – tactical aspects of stakeholder involvement and selling-in.

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Business-to-business communication has changed. Companies that once relied almost exclusively on sales calls and congresses have long since incorporated B2C tactics, broadening their funnels in the process and often resulting in a decreased role for the sales team. We’ve shepherded companies such as Widex, Berendsen, Chr. Hansen and Nilfisk through these changing times, helping them pioneer direct-to-consumer channels and forge stronger brands. But B2B companies retain a unique complexity when it comes to internal dynamics and value chains. And for our B2B clients, our experience is a key asset they have come to rely on when it comes to selling-in launch concepts across markets.

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Public sector/NGOs

With 15+ years of experience working with organisations as diverse as Energistyrelsen, fødevareBanken, Øresundsbron, DOT and Hjerteforeningen, we understand that communication for the public and NGO sectors must always be rooted in a deep understanding of the political and legal realities. From that starting point, we’ve been able to produce cost-effective campaigns that consistently deliver on brief.

For in-depth examples of our work in this sector, see our work for BedreBolig and our recent campaign for fødevareBanken.

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Kids and Families

When you’re communicating with families, it’s all too easy to focus on the decision-makers while forgetting the children. Our dual-targeting approach, developed over years of working with companies and brands including LEGO, SolGryn, Havre Fras and Sun Lolly, has resulted in a number of award-winning campaigns, often redefining the conventions of the category in the process. This approach demands a profound understanding of family dynamics, a nuanced take on media behaviour among both parents and children, and the ability to build consensus internally when moving forward with ‘unconventional’ communication.

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We have a decade’s experience working with renowned Danish and Nordic financial brands, including Arbejdernes Landsbank, and most recently, If Insurance. Our work in this sector is anchored in a unique understanding of the brand’s values – specifically ethical and social values – that are brought to the foreground to position the company as trustworthy and dependable, crucial attributes in an industry still coming to terms with the financial crisis. Our work has included high profile above-the-line campaigns, learning initiatives, and content for digital and social channels.

Read more about our work with Arbejdernes Landsbank and If.

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Selected Partners

We are a Collaborative Full-Service agency. When the client and the assignment demands it, we team up with hand-picked technical and tactical specialists to complement our core offering and ensure we can deliver a holistic – and tailored – solution.

Our partner for all things data, Responsive excel in advanced analytics, marketing automation and quantitative insights.

We've been working on LEGO projects with this world-class animation and visual effects studio since 2000.

Our public sector media partners for the past 10 years, IUM are experts at optimizing the effective public campaigns.

Worldwide Partners is a boutique international network of 65 agencies committed to global collaboration.

SEO.dk is a technology and consultancy agency specializing in consumer search behavior - helping clients to create organic growth. 

"Is there an app for that?" If not, Novasa can develop it. Our go-to geeks for mobile and web apps.

As members of this global network of more than 800 agencies, we're able to tap into local expertise that can help our clients execute global yet locally rooted marketing activities.

Userneeds is one of the biggest Danish online survey companies. They are a valuable partner when it comes to scoping and planning research projects as well as developing questionnaires for surveys.

This world-class 3D animation company are masters at visualizing product benefits.

Geelmuyden Kiese is one of the leading PR agencies in the Nordic region. Our trusted partners when it comes to public sector projects, including Energistyrelsen and DOT.

Former colleagues, now trusted partners on digital development on everything from Facebook apps to display banners.

A forward-thinking digital agency that pays extra attention to the user experience. A key web development partner who were our first choice when it came to creating our own site.

Where to next?