Developing a successful new care management platform involves establishing deep knowledge of the pains and gains of dental practitioners. To accommodate this, Carestream Dental developed the platform with input from hundreds of practitioners. To create the best foundation for developing an effective and resonating concept, we had to gain access to this valuable information. To do so effectively without missing out on any vital insights, the outset for the project became a one week trip to Carestream Dental’s headquarter in Atlanta, where both strategic recommendations and concept were created.
Step 1. Knowledge & insights gathering
We flew to Carestream Dental in Atlanta for an intense week of knowledge and insights gathering used to formulate strategic and creative direction. A core team of stakeholders were updated throughout the formulation process to ensure alignment.
Step 2. Presentation and evaluation
The strategic and overall creative direction was presented to the core stakeholder group for review. The recommendations were evaluated and adjustments needed were aligned in order to reach final approval.
Step 3. Refinement
The Advance team brought the strategic direction and creative concept back to Denmark. The strategic document was adjusted according to the agreement and the creative concept exemplified across chosen communication assets.
Step 4. Activation
Based on the approved strategy, concept and exemplified communication assets, the strategy and creative concept were activated across a multitude of agreed communication assets.