- Campaign concept
- Go-to market strategy
- Global marketing toolbox
- Film production
- Social media content
- Webdesign
The challenge
Rexton is famous for “Lifeproof” hearing aids that deliver reliable, great sound without unnecessary complexity. But in a crowded market, sound quality alone isn’t what ultimately drives professional recommendations. To win at launch, Rexton R Plus needed to shift the conversation beyond audio performance and address the other real-world factors that shape everyday sales decisions.
Approach
See it more like the professionals. For them, connectivity and battery life aren’t feature checkboxes, they’re decisive factors in closing a sale. Compatibility issues or short battery life will frustrate users, lead to costly follow-ups, returns, and lost confidence.
Solution
An abstract setting that broke with the much repeated scenarios of traditional hearing aid communication. Instead of dense techy explanations and countless “first-ever” claims, two sassy salesmen use wit to show how Reach R Plus makes life easier for users and professionals. And Easy is always a plus!
“By far the most different and well-received campaign we have ever launched. Truly sets us apart while still being unmistakeably Rexton.”
Ellen Heindorff
Senior Global Brand Manager, Rexton
