Our expertise
Strategy
Insight-driven strategic foundations that define your priorities, audiences, and success criteria, and give creative work a keen edge.
- Market analysis & insights
- Brand architecture
- Brand & product positioning
- Segmentation & personas
- Go-to-market strategy
- Performance measurement
Brand platforms & identities
Narrative and visual identities that define and express the essence of your brand with clarity, confidence and consistency.
- Naming
- Core narratives
- Taglines
- Messaging hierarchies
- Corporate visual identities
- Logos
Concepts
Bold ownable communication concepts that travel effortlessly across channels and touchpoints, so every interaction adds to the same, unmistakable story.
- Brand concepts
- Product portfolio concepts
- Product launch concepts
- Audience or platform-specific concepts
- Employer branding concepts
- ESG concepts
Campaigns
High-quality, adaptable content for impactful, integrated campaigns that engage your audience at the right time, in the right place.
- Channel & campaign ecosystem
- Global marketing toolboxes
- Content production
- Digital design
- Sales tools
- Media buying & optimization
A good concept feels inevitable, as if it was always there
Specialist capabilities
Advance film production
Our in-house film team handles over 50 productions a year, from TVCs to social content, innovation films, and explainers, and all with speed and agility. They’re as pleasant to work with as they are talented, so every production feels seamless.
In-house magic
Our top-notch in-house skills are that special sauce that can make your brand even tastier. We have it in abundance and can add it to everything from a 5-second YouTube bumper to an interactive trade-fair experience.
- AI – design, final art & film creation
- 3D
- SoMe
- Influencer marketing
- VFX & motion graphics
- Graphic & digital design
- Sales tools & enablement
- Events
Experienced
collaborative teams
At Advance, the team you meet is the team that delivers. They are experienced specialists who work closely with you to make things happen.

Client Service & Project Management
We bring senior expertise to advise on, plan, and run seamless projects. Each process is designed around your objectives to deliver results that work.
Insights & Strategy
Curious by nature, our team explores your brand, market, and audience from all angles. The insights we uncover shape strategies and work that drive real impact.


Creative Development
A vibrant mash-up of nationalities and perspectives, doing fresh and relevant work that’s ready for global roll-out.
Collaborative full service
When a project calls for skills or scale beyond our in-house team, we tap into our network of expert partners. This way, we can meet any client need, big or small, without ever missing a beat.