- Brand campaign
- Global marketing toolbox
- Film production
- Photo production
The challenge
Our collaboration with Coloplast dates back to 2009. Coloplast’s mission is “Making life easier for people with intimate healthcare needs”. They develop medical appliances and services in ostomy care, continence care, urology care, and wound and skin care.
How could we share this mission with the world and in a way that represented all four business areas?
Approach
As with all Coloplast projects, there was an important condition: no actors could be used to portray the users of their products. We would film and photograph real users and their stories, taking us between Copenhagen, Los Angeles and Chongqing in just nine days.
Solution
An intimate healthcare condition not only has a physical impact, it can also affect self-esteem, confidence and social interactions. We asked nine users from six countries to re-live the moments of doubt and vulnerability that Coloplast helped get them through.
Result
A film and photo series that enabled Coloplast to more distinctly communicate the essence of their mission both internally and externally, and across all relevant target groups.
While the film focused on relived moments of doubt and vulnerability, the photo series focused on the positive outcomes. These materials are being used globally across all channels, including online, SoMe, congresses, seminars, shareholder meetings, sales calls, HR activities and user events.
For those who work at Coloplast, the communication serves as a motivating reminder of their noble mission. For healthcare professionals, people with intimate healthcare conditions and business partners, it has proven to be a direct way to learn about the intent that drives this market-leading company.
“Our relationship with Coloplast is special and it is inspiring and meaningful to work with a company with such a strong mission guiding all that we do.”
Ann-Louise Rosen
Client Service Director & Partner, Advance
