- Campaign concept
- Go-to market strategy
- Global marketing toolbox
- Photo production
- Film production
- Social media content
- Direct mails
- Webdesign
- Influencer marketing
The challenge
Coloplast, a global leader in chronic care, introduced the first SenSura® Mio stoma bag in black in 2024. What began as a limited release quickly became a global success. But as many other black stoma bags entered the market, the focus had to shift. It was no longer about colour alone, but about clearly reasserting the product as a SenSura® Mio, the proven market-leading ostomy solution designed for freedom of movement and everyday confidence.
Approach
The campaign would map out a full-funnel digital journey from awareness to conversion, combining real-life storytelling by authentic users and clear product education.
Solution
The concept, ‘It’s my fit,’ encapsulates the confidence and freedom that having a choice and finding the right fit has in helping users feel comfortable, confident and in control. We filmed personal stories of three real SenSura Mio users in an authentic style inspired by social media content.
Result
In the words of Casper, Consumer Marketing Senior Manager, OC Marketing, “The markets have really welcomed the campaign and see it as a breath of fresh air. The first reactions indicate that it is easy to activate locally and resonates well with end users, creating engagement across platforms.”
“I’ve been very happy with the collaboration and the process. It has been fun to work on, with good mutual understanding and openness along the way. When we encountered challenges, we solved them together to stregthen the process and the final result.”
Casper de Linde Farrington,
Consumer Marketing Senior Manager, OC Marketing, Coloplast
