Købstædernes Forsikring

Turning heritage into a competitive advantage

Client

Task

Awareness campaign

Deliverables

Brand strategy
Brand platform
Campaign concept
Film production
Social media content
Digital design
Webdesign

The challenge

With a history dating back to 1761, Købstædernes Forsikring (KF) is Denmark’s oldest insurance company. Yet for many Danes, the brand was barely on the radar, particularly among private customers. The challenge was to bring KF into the spotlight and clarify what sets it apart.

Approach

Through workshops with the branding and leadership team, we structured and gathered all the points where KF differentiates itself from competitors and stands out in the market.

Solution

The communication platform became “Always Here for You,” combining KF’s heritage from 1761, humor, and a focus on KF’s presence and personalized advice.

Result

Results after the first burst showed a doubling of qualified awareness. Sales were 50% higher than the previous year, and the number of brand searches was the highest ever recorded.

A vertical portrait of an elderly man with glasses in a historic, dimly lit room. He looks startled with his mouth open while holding a white pigeon in one hand and a piece of paper in the other next to a sunny window.

A dynamic, low-angle shot in a historic kitchen setting. In the foreground, an enthusiastic young boy shouts while raising a wooden toy sword. Behind him, a woman in historical attire continues her meal preparation at a wooden counter.

An indoor scene in a dimly lit, rustic historical kitchen. A woman in a blue 19th-century dress and striped apron prepares food at a counter, while a young boy runs into the room behind her with a wooden sword and another boy is seen in the foreground.

Three white pigeons standing side-by-side against a plain light background. The center pigeon holds a small yellow scroll in its beak with Danish text that mentions a suspended subscription service.

“Thank you for your great work and those humorous AI portraits. And not least the really great and fun collaboration.”

Tine Ravn Kristiansen
CMO, Købstædernes Forsikring