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Dexis

Simpler paths to better outcomes

An advertisement banner for DEXIS featuring two female dental professionals in white scrubs standing side-by-side against a white background. The woman on the right holds a white dental scanner. On the left, bold orange text reads 'Do it your way,' with smaller black text below stating 'There’s a simpler way to scan and it starts with you.'
Client
Dexis
Task
Compound Solution Launch
Deliverables
  • Brand strategy
  • Brand platform
  • Campaign concept
  • Film production
  • Photo production
  • Social media content
  • Sales enablement
  • Graphic design
  • Webdesign
  • Print
  • PR
  • Versioning

The challenge

DEXIS combines dental imaging hardware and software into one connected ecosystem. While strong in the US, the brand lacked recognition in EMEA. The challenge was to turn a fragmented scanner acquisition into a unified, premium intraoral imaging solution under the DEXIS brand.

Approach

Through interviews with internal and external stakeholders, including dentists working in Europe, we identified key insights to better position DEXIS and bring the full portfolio of dental imaging solutions closer to its audience.

Solution

The insights informed an engaging communication concept, “Simpler paths to better outcomes” focusing more on the human aspect and benefits for dentists rather than the technology and product features.

Result

Through an impactful and humorous campaign, DEXIS created a strong position in the EMEA market. One of the best performing social media posts showed DEXIS™ IS Voyager spinning and gliding across the floor almost adopting a persona of its own. In one month, the post attracted 254,379 impressions on Meta with a click-through-rate of 12.6% versus an industry benchmark of 0.83%

A close-up studio portrait of an older woman with long, voluminous grey-and-white wavy hair. She is wearing a blue denim button-up shirt and a white pearl necklace, laughing with a joyful, wide-open smile against a solid grey background.
A studio portrait of a woman with short, curly black hair and a white dental tunic, resting her chin on her hand while leaning over the back of a white chair. She is looking away to the side with a gentle, curious smile against a grey background.
A portrait of the same older woman with wavy white hair, now sitting in a white chair and looking directly at the camera with a warm, pleasant smile. She is wearing a blue denim shirt and a pearl necklace against a solid grey background.
A studio portrait of a tall woman with straight brown hair tied back, wearing white medical scrubs and standing with her arms crossed. She is looking directly forward with a confident, pleasant smile against a neutral grey background.
A portrait of a smiling couple standing together against a grey backdrop. The man on the left is bald with a grey beard and is wearing a light blue sweater. The woman on the right has brown hair and is wearing an olive green button-up shirt.
A close-up shot focused on a gloved hand holding a white 'DEXIS IS 3800W' intraoral dental scanner toward the camera. A dental professional in white scrubs is visible but softly blurred in the background against a grey wall.
A tight, high-contrast portrait of a bald man with a grey beard, smiling broadly with clean white teeth. He is wearing a light blue sweater and looking off-camera to the right against a stark white background.
Camilla Grove Pelle, Co-CEO, Partner

Camilla Grove Pelle

Co-CEO, Partner

+45 61 71 58 84
cgp@advance.dk

Our work

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