Creating growth with global marketing

An Ebook from Advance


The path to growth lies in your international marketing

To start the new decade, we took it upon ourselves to develop an Ebook on how brands can strengthen their position through international marketing. Utilising 45 years of experience in growing the footprint of brands across different markets, our team picked out their five top insights on how brands can boost their international marketing strategies this upcoming decade. Each of our insights are supported by real-life examples from some of Advance’s most successful past campaigns, including Coloplast, Widex, Øresundsbron and Danfoss.

With a desire to create business growth via international marketing, you should ask yourself five core questions:

  • What difference does your brand make for your customers and does it help to create optimal differentiation and coherence across markets?

  • Is your communication built on universal insights and a core understanding of why your customers act the way they do?

  • Are you utilising market-specific skills and knowledge to ensure that your global concepts have a local impact?

  • Does your brand communicate in a way that creates true value for its customers in order to build meaningful relationships?

  • Do your collaboration processes - with markets and partners - secure optimal decision-making and progress?

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    Want to know more about how we help our clients succeed internationally?

    Get in touch

    Ann-Louise Rosen

    Client Service Director, Partner

    30 30 29 73