Lessons we’ve learned after more than 40 years of working with international clients
A clear direction
Prioritise establishing a clear direction for your marketing based on a common core story that differentiates the brand across all markets.
A strong network
Choose a well-connected partner who thrives on collaboration and drives processes in an international context.
Create a flexible and transparent partnership that involves the right local competencies at the right time in the process, as well as ensuring the possibility of scaling up or down.
Make sure that both you and other important parties are accessible during the process and work closely together so decisions can be taken quickly and effectively. This is a decisive factor when campaigns have to be developed over short periods of time.
Alignment on expectations
Be honest regarding expectations, roles and areas of responsibility both internally and among your partner landscape.