Shared insights – only in this study
The study has been conducted by Worldwide Partners in close collaboration with the CMO Council, a global network of 15,000+ senior corporate marketing executives worldwide.
More than 350 international marketing leaders from all over the world have contributed to best practices for organisational structure, team empowerment to meet the needs of the local customer, and agency and partner management in the new global matrix. They also share insights into the needs, challenges and opportunities of reshaping the operations of global engagement and experience.
The report includes a detailed analysis of the findings, 27 charts and graphs, deep-dive interviews with brand leaders, and two exclusive in-depth read-outs on agency partnership evolution, as well as a comprehensive breakdown of regional views and differences.