A flexible, courageous and long-lasting collaboration made the difference
In the technology category, it is crucial to hit the market fast and at the right time to guarantee competitiveness. Therefore, the marketing process is often short, which in turn makes transparency and agile collaboration crucial. As it so proved in this case.
We designed a process that incorporated close dialogue with key stakeholders at Widex, permitting decision-making throughout both the strategic and creative development. In dialogue with Widex’s stakeholders in their main markets, as well as their internal agency, Advance developed the overall communication concept and rolled out the campaign. Collaboration ensured an integrated and coherent campaign across platforms, media and markets.