Financial statement for 2017/2018
Improved operating profit of 1,5 million
Things are moving in the right direction at Advance. During the last financial year, we saw a lot of new clients join our agency. Investing in marketing has resulted in a remarkable improvement in our image ranking, and we have become part of an international network that allows us to give better support to our clients globally.
CEO, Jens Krog, elaborates:
"With a more stable top line, we have managed to improve this year's result. It's great, as it gives us the freedom to invest. The key figures actually cover a healthy increase and more new projects than first assumed, while other clients have had a complete budget freeze."
Still a strong international focus
85% of Advance’s current client portfolio is made up of internationally focused clients. Jens explains further:
"The clients' reality is our reality. With big international brands on the client list, it's a condition that affects our way of driving business. We aim for flexibility and building up the competencies that we know have critical mass in the market. The rest is a collaborative effort."
You can read the full coverage of Jens Krog's outlook for the coming year in the Danish Marketing Association.
