Advance CEO, Claus Wittenborg, shares his views on what's to come in 2021

Advance CEO, Claus Wittenborg, shares his views on what's to come in 2021

We sat down with Claus to talk about his reflections and expectations for Advance in the coming year and about how Advance has embraced the new reality of this global pandemic as an opportunity to enhance and strengthen its international collaborations and client relationships.  

Where do you currently see Advance in this early beginning of 2021?

Advance has had a busy and flying start to the new year filled with exciting projects for several of our existing as well some new international clients. Before COVID-19 appeared and became a novel part of our reality, Advance had managed to land numerous new international clients. As both our new and existing clients now have found their way to thrive within the current reality, it has enabled an amplified focus on sales and marketing, and international promotional activities.

We have especially experienced a common dynamic across the work with our clients in terms of new and adapted types of projects, as there is an increased emphasis on the need for strategic and creative digital solutions within the everchanging media landscape. This has meant that we are increasingly having to manage and drive social media efforts across markets for our international clients, as well as handling media purchases.

Who has Advance won as new clients?

We are proud to have landed a wide range of new international clients e.g. ISS, Simcorp, and the Johnson & Johnson brands, Carefree, and OB within the European market. Further, we have landed Carestream, Rexton, and Coola and we are thrilled to do for them what we do best at Advance – developing and securing the best possible strategically led creative concepts and solutions enabled by close collaborations with our clients.

What are your expectations for Advance in 2021?

We believe that 2021 will be a year full of opportunities in a rapidly growing and fluctuating market. In hindsight of the previous year, we have learned and adapted even further to the altering dynamics of our industry and despite the uncertainty we all face in the present reality, we look towards the new year with positivity. We believe that 2021 will be an eventful year with lots of exciting projects and close collaborations.

A reason for this is our reliance on the great possibilities we have learned in the midst of the global crisis. We have discovered how digitized interconnectedness can gather us and allow for relationships to arise regardless of whether you are in the US, Germany, or Copenhagen, and we have noticed that within this sphere, collaborations thrive with ease as we are more closely connected through dialogue and fluid processes than ever before.