A new era for the creative department at Advance


A new era for the creative department at Advance

Exciting things are happening in the creative department at Advance. The biggest of which is the appointment of Mads Thorsted Hald as Executive Creative Director.

Mads joins us to takes over the agency's day-to-day creative management and strengthen our creative delivery.

Co-CEO Ann-Louise Rosen says, "We are incredibly proud that Mads has chosen to head our creative department of 21 talented people. We know that he can make a big difference here, both professionally and personally. Mads has more than 10 years of experience in creative management and comes  with a very good understanding of how creativity solves business challenges."

On his eagerness to get started, Mads says, "I’ve really been looking forward to starting at Advance. I’m at a point where I feel well equipped for the task in terms of experience and come with a huge amount of energy to shape an even stronger creative culture."

As well as years of agency experience, Mads also brings a wealth of knowledge from the client side. Most recently he’s been part of an international startup environment, where he had the creative responsibility for a large international organization. Before that, he gained solid experience as an Art Director and Creative Director/Partner at e.g. Kunde & Co.

"Mads brings strong conceptual and digital skills and is used to working with large international brands. It matches perfectly with our portfolio of LEGO, Coloplast, WSA and Johnson & Johnson.” says Ann-Louise Rosen.

As part of the shake-up in Advance’s creative department, we’ve also promoted five of our creative leads on major clients. Senior staff members, Trudy Follwell, Fergus Kenny, Sune Bjørn, Chris Lee Ramsden and Michael Sten are now Creative Directors and will be part of the creative management of the agency.

"We did this to recognize the great responsibility and effort they contribute and to ensure we continue to deliver high quality work to our clients.”, says Ann-Louise Rosen.

Head of Film, Trine Schou, has also been appointed to the agency management team to represent the agency's extensive film production department.

Advance management is now made up of:

Co-CEO and Head of Client Service, Camilla Grove Pelle

Co-CEO and Head of Insight & Strategy, Ann-Louise Rosen

CFO, Henrik Hertz

COO & Head of Project Management, Lone Poulsen

Executive Creative Director, Mads Thorsted Hald

Head of Film, Trine Schou

The partner group at Advance consists of Jeppe Fonnesbæk, Gavin Mulligan, Camilla Grove Pelle, Ann-Louise Rosen and Henrik Hertz.