3 recent MedTech projects that sparked our creative flame

3 recent MedTech projects that sparked our creative flame

From long-standing client relationships to new partnerships built on shared ambition, we’ve been deeply rooted in working with MedTech brands since our founding year in 1976.

Helping brands that make a real impact pushes us to do our strongest work, and our teams have decades-long experience finding the right insights to translate technical topics into sharp creative ideas.

Here are three recent MedTech projects that sparked our creative flame, giving us the chance to solve technical briefs with focused strategy, strong creative systems, and meaningful storytelling.

Coloplast: SenSura® Mio in black

What’s it about?
When Coloplast introduced the SenSura® Mio in black as a limited release, it quickly became a global success. But by the time of their extended launch, black stoma bags were no longer unique on the market.

Our challenge was to steer away from the novelty effect by focusing on what’s most important: that this is a SenSura® Mio in black, making it a trusted, market-leading fit designed for freedom of movement and confidence in everyday life.

Here’s how it inspired us
Through the concept “It’s my fit,” we captured the confidence that comes with choice, comfort, and control. Real user-content drives authentic social assets that highlight freedom of movement and the confidence that comes from a stoma bag that truly fits, all while capturing the optimistic energy of someone who is living life on their terms.

All social links lead to a landing page where users can find their personal fit through the BodyCheck tool and order a sample of the SenSura® Mio in black, helping turn awareness into a tangible product experience.

Rexton: Reach R Plus

What’s it about?
Rexton is known for “Lifeproof” hearing aids that are easy to use, reliable, and perform well. But in a crowded market, professionals don’t make hearing aid recommendations on sound alone. Connectivity, compatibility, and battery life can prevent costly follow-ups and boost user confidence, making them decisive factors in real-world recommendations.

Here’s how it inspired us
We broke with traditional hearing-aid communication and set out to “see it more like the professionals”: instead of dense, techy explanations and first-ever claims, we tell a story of two sassy salesmen showing how Reach R Plus makes life easier for users and professionals.

Our campaign shows that hearing loss shouldn’t mean humour loss, and our approach helped increase awareness among professionals by positioning Rexton as an industry mover in reliable battery-tech and connectivity.

Ormco: Spark Junior

What’s it about?
Spark is a premium clear aligner brand by Ormco, known for nearly invisible orthodontic solutions for adults. When they prepared to launch their sub-brand, Spark Junior, we set out to create a full CVI and associated toolbox geared towards doctors, parents, and kids aged 6-13.

Here’s how it inspired us
The main challenge was how to engage orthodontists, earn trust amongst parents, and speak to young patients in a way that doesn’t sound too clinical. At the same time, we needed a visual identity and tone of voice that would be true to Ormco and set them apart from competitors. 

Our approach was a design that’s playful and energetic, with bold colours, graphic elements, and vibrant photography to bring the brand to life. We even introduced a mascot, Sparky, to educate kids and their parents about the teeth alignment process. The result is a full brand identity, toolbox, and launch campaign that positions Ormco as ahead of the game through a human, consumer-facing identity in a traditionally clinical category.