Investing in international creative talent
Close collaboration between WIDEX and Advance produced a winning product positioning strategy, creative concept development, Master Story concept description, video for WIDEX’s website, YouTube and sales teams and visual guidelines and assets to for global execution.
WIDEX’s U.S. team received the visual guidelines and concept language enthusiastically, a key to the success of the global launch and further confirmation, for Advance, that its investment in international creative talent is critical to success.
”Our employees come for all over the world. Being an international Danish agency is crucial in creating marketing concepts and assets that our clients’ teams all around the world will embrace and use to their advantage. American teams are apt to reconfigure brand assets if they see them as distinctly Nordic. We’re always staying conscious of the biases and cultural styles that we each bring to the table and utilising our diversity for the benefit of our clients,” says Claus Wittenborg.
WIDEX EVOKE will become available in all major hearing aid markets beginning late April and continuing through May and June 2018.