That calls for alternative ways of developing and processing go-to-market strategies
Here are some of the lessons we've learned after more than 40 years of working with international clients:
1. Get marketing involved early
Act sooner and get communication and marketing involved as early as possible in the product value chain.
2. Create fluid processes and take the formality out of meeting scheduling
See the agency as a partner, and work closely together, continuously sharing ideas, results and data.
3. Invest in the long-term relationship
The learning gained through a long collaborative relationship enables a faster and more agile agency workflow.