Business customers can also come home with more
We have also extended the new communication concept to the business segment. We have a common ambition to reap the benefits of synergies and create interaction between business and leisure communication on a much higher level than previously. The concept has now been rolled out at a number of Oresund Bronze business meetings, where successful companies and contractors talked about the important experiences they have taken home with them since they made their first business trip over the Oresund bridge.
Parallel to this, the business segments are being worked on directly with initiatives like offers of BroPas Business agreements, which give a discount of half price on the trip. And the increase in trade between Denmark and Sweden over the past few years means there are great opportunities for taking home greater market shares and exciting new orders.