Thinking globally. Acting locally.

The international marketer’s challenge. 


As global marketers, how can we work with international brand strategies while ensuring local market relevance?


The question of how to best put together teams and partner resources has become even more complex.

Get exclusive access to the results of ‘Reshaping Global Engagement Operations,’ a new study conducted by The CMO Council in partnership with Worldwide Partners on what global marketing leaders see as their central needs, challenges, and opportunities.

As a new member of Worldwide Partners, Advance welcomes the network’s President and Chief Executive Officer, John Harris to present central conclusions from the study and best practices in organizational structure and agency/partner management.

We’ll also hear from Mette Munk, Danfoss Head of Group Branding, Design and Communication, and Thomas Christian Bruhn, Coloplast Vice President, Marketing & Branding, Global Marketing. They will share their companies’ collaboration and governance models and discuss the biggest challenges and learnings they have faced and conquered while working cross-border.

A discussion of models, case studies and approaches will follow.



08:30-09:00: Coffee & croissants

09:00-09:10: Introduction by Ann-Louise Rosen, Client Service Director at Advance

09:10-09:40: The Challenges of the International Marketer and Best Practices in Organizational Structure and Agency/Partner Management by John Harris, President & CEO of Worldwide Partners (WPI).

09:40-10:05: A Danfoss perspective on Challenges and Collaboration Models by Mette Munk, Head of Group Branding, Design and Communication, Danfoss

10:05-10:30: A Coloplast perspective on Challenges and Collaboration Models by Thomas Christian Bruhn, Vice President, Marketing & Branding, Global Marketing, Coloplast

10:30-11:00: Discussion


Time and Place

13th of March 2019 at Advance, Landemærket 29, 1119 København K

John Harris

Worldwide Partners


John Harris

John Harris, CEO Worldwide Partners

With over 70 agencies in more than 40 countries, Worldwide Partners is one of the largest networks of independent advertising agencies in the world. John Harris is a 12-year veteran of the Omnicom system, having previously served as President of TBWA\Karsh\Hagan, as well as Senior Vice President of global shopper marketing agency, The Integer Group. He managed clients including McDonald’s, Procter & Gamble and Coors Brewing Company, as well as the agencies’ digital marketing practices. Harris also served as Chief Strategy Officer for digital agency Location3 and for branded content agency Windowseat, serving brands such as Home Depot, US Airways, AT&T, Mattel and VANS.

Mette Munk


Mette Munk

Mette Munk, Head of Group Branding and Digital Communication at Danfoss

Mette has a long experience within marketing, strategy, and branding in the B2B sector, having served as Head of Product Management & Marketing at OJ Electronics and as Senior Project Manager, Strategic Sales Development at Grundfos Management.


Thomas Christian Bruhn


Thomas Christian Bruhn

Thomas Christian Bruhn, VP Marketing & Branding, Global Marketing at Coloplast

Thomas is responsible for branding across all channels and stakeholders for the company’s Chronic Care business. Previously, Thomas Christian Bruhn served as Coloplast’s Vice President, Consumer Excellence. He has been with Coloplast for nearly seven years, with previous experience at Scandinavian Airlines and IBM.




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