As global marketers, how can we work with international brand strategies while ensuring local market relevance?
The question of how to best put together teams and partner resources has become even more complex.
Get exclusive access to the results of ‘Reshaping Global Engagement Operations,’ a new study conducted by The CMO Council in partnership with Worldwide Partners on what global marketing leaders see as their central needs, challenges, and opportunities.
As a new member of Worldwide Partners, Advance welcomes the network’s President and Chief Executive Officer, John Harris to present central conclusions from the study and best practices in organizational structure and agency/partner management.
We’ll also hear from Mette Munk, Danfoss Head of Group Branding, Design and Communication, and Thomas Christian Bruhn, Coloplast Vice President, Marketing & Branding, Global Marketing. They will share their companies’ collaboration and governance models and discuss the biggest challenges and learnings they have faced and conquered while working cross-border.
A discussion of models, case studies and approaches will follow.