People with spinal cord injuries, multiple sclerosis and other neurogenic conditions are the main target group for the continence business unit. Many of these people are wheelchair users. Their bladder management issues mean they need to catheterize 4-6 times a day according to their treatment protocols. Catheterizing in a safe, hygienic environment is crucial to these people to avoid urinary tract infections (their number one concern).
As a consequence, they often feel housebound and are less likely to take part in activities outside the home. When they do venture out, users tend to stay within their comfort zones and plan every trip they take to make sure they can catheterize when needed. Others simply skip their treatment protocols, which is damaging to their health and potentially life-threatening.