WheelMate has been named as The Sun’s App of the Week. Which you might already have guessed from the headline. We’re absolutely thrilled that the app is continuing to generate traction and playing a genuinely useful role in the lives of wheelchair users.
Our new work for Øresundsbron went live this week, representing a pretty radical repositioning for the bridge and moving it into digital channels. The thinking behind everything has been to create a role for the bridge that goes beyond that of a piece of concrete connecting Denmark and Sweden.
So as well as TV commercials highlighting the benefits of a Bridge Pass, we’ve launched an app and an online club for the bridge’s customers detailing special offers and suggesting fun experiences on both sides of the water.
Here’s one of the commercials:
Every now and then, a project comes along that provides both client and agency with a chance to work together to make a meaningful difference. At Advance, the most recent of these opportunities has reached fruition in the form of WheelMate – a digital platform commissioned by our client Coloplast to help wheelchair users find accessible toilets and parking spaces.