Hero Factory brainstorm
We’re launching an exciting new Hero Factory project soon that will have some social media elements built into it. Yesterday was spent preparing, building and experimenting… (more news soon.)
LEGO – Blast From the Past
A while back we stumbled across an archive of VHS tapes that had been locked up in a cupboard and forgotten about. We had them digitized and, to our delight, they turned out to hold many of the old LEGO commercials we’ve made over the years.
We got in touch with the Brothers Brick – one of the best LEGO fan sites around – and they agreed to serialise the commercials on the blog together with the exclusive backstories of how they were made. For many of these old commercials, it’s their online debut! So if you’re a fan of vintage LEGO, keep an eye on the Brothers Brick over the next few months.
To give people a chance to see all the videos in one place, we’re also gradually posting them in a special Blast from the past playlist on our YouTube channel.
Toys ‘R’ Us shoot – Behind the Scenes
Tim snapped a few fun pics at a recent shoot for Toys ‘R’ Us:
Big numbers already for Øresund bridge campaign
We’re happy to report that our campaign for Øresundsbroen is doing its job with a record 35,000 motorists signing up for the Bridge Pass that gets them 50% off the price of the toll.
Account manager Mette had this to say: “We’ve been working with Øresundsbron for less than half a year and we’re delighted that our work has helped them achieve such great results already. The campaign worked across TV, print, digital and dialogue and we’re proud of the fact that we were able to demonstrate our skills in all those areas.”
Markedsføring’s report is here.
Here are a couple of the TV spots from the campaign:
River deep, mountain high
A few pics from a recent shoot for Coloplast that took us to the top of the Alps and the beautiful Normandy countryside. We’re looking forward to sharing the final videos.