How did you come to Advance?
I’m sitting here at Advance after 25 years, also by coincidence. After some years at Midt Marketing, I moved to Copenhagen as a Client Service Director at a very big agency (Bergsøe 2) – or what I thought was a very big agency in Copenhagen. I was told they were thirty people, but when I came there, there were only fourteen and they were on the road toward bankruptcy and chaos. I’d moved all the way from Aarhus, and I was only 30 years old at the time and now I was in the middle of a battle for survival. My first win in a pitch was a client called SEGA, and due to the win (and need for publicity), we had an article in Markedsføring about our new client. A guy from LEGO called Michael Aagaard saw the article and called me up. He asked a simple question: “Are you happy about your new job here in Copenhagen?” I said, “No, honestly I hate it.” As a client at Advance, Michael got me an interview and I got a job.
So, if the article hadn’t been there in Markedsføring, I would never have seen Advance.