Recognition of brand guardianship
After 15 years of working with Compeed in almost every European market, 2017 looked like the last sentence in the partnership. But the new owners were reassured that Advance was the right agency to continue with. A huge recognition of the year-long brand guardianship.
”Compeed is a great example of how we work with our clients. A close relationship, where we constantly fine-tune and work with the brand's positioning, new products, and integrated communication”, says CEO and Partner Claus Wittenborg.
Today, Compeed is the best selling blister plaster in Europe. At Advance, 80% of the work is of an international character, and we continue working with five different Johnson & Johnson brands on the European markets.