New work for trioBike
Our latest project for trioBike had a wide scope – a new website, brand testimonial films, and new service ideas. trioBike is an elegant, beautifully designed bike and we wanted the work to reflect those values.
We set out to make the site a lot more elegant and functional. The previous version was not very user-friendly and it took people a while to figure out basic information. Now, all content is available in a classic menu bar while core elements, including the testimonials, pricing arrangements and customisation possibilities, are highlighted as visual elements.
After discovering that it’s often the woman in the family who makes the final decision on which brand of cargo bike to buy, we also highlighted the issues important to them – safety, lightness and value for money.
The choice of cargo bike is a key issue for many Danish families so we suggested a new service giving people the opportunity to test-drive the bike for up to two days.
We’re also quite proud of the three testimonial videos we made. Our idea here was to let three families using the new trioBike mono speak candidly about the role it plays in their everyday life while filming them out and about in the city. Check out the one above and see the other two here.