Keeping Denmark Moving
For the past year and a half, we’ve been working with ITD – the union of Danish goods transport associations – to help improve public perception of the work done by its lorry-driving members.
There are plenty of negative stereotypes around truckers but little thought is given to the indispensable work they do in keeping the country moving. That thought became the central premise of our ‘Holder Danmark Kørende‘ campaign as we attempted to get people to connect their need for fresh produce, new furniture, vital medicine etc with the job done by the drivers. In other words, without their hard work we wouldn’t get half the stuff we want.
The campaign culminated in a music video TVC starring drivers and logistic workers from the industry which went on air last week following a kick-off event at Copenhagen’s Town Hall Square:
There’s a few pics below taken at the event while the final image is of some of the press the campaign has generated to date:
