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	<title>ADVANCE</title>
	<link>http://www.advance.dk</link>
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		<title>Lego world 2012</title>
		<description><![CDATA[Last week might as well have been the most important week of the year for LEGO fans in and around Copenhagen. From Thursday until Sunday, 16 truckloads of bricks were spread in Bella Centre, Scandinavia’s biggest exhibition and conference centre. Both the LEGO company and their fan builders were present to show their most spectacular creations. [...]]]></description>
		<link>http://www.advance.dk/lego-world-2012/</link>
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		<title>New work for HK</title>
		<description><![CDATA[Here are a couple of fun stop-motion films we made recently for HK. Top is A-Kasse Vs B-Kasse, a short film highlighting the world of difference in unemployment insurance from HK and the offerings from various discount unions. More info here. The second film, for HK Handel, is aimed at students who work part-time and encourages [...]]]></description>
		<link>http://www.advance.dk/new-work-for-hk/</link>
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		<title>January in games</title>
		<description><![CDATA[If you’ve been following our Gaming Updates on Slideshare, you know that we strive to give you the freshest news from the gaming industry every month. But the industry&#8217;s changing faster than ever before and we want to bring you the most relevant gaming news as fast as possible. That&#8217;s why our dedicated Twitter channel will [...]]]></description>
		<link>http://www.advance.dk/january-in-games-2/</link>
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		<title>Darth Vader lands at Toys &#8216;R&#8217; Us</title>
		<description><![CDATA[We&#8217;re launching some new work for Toys &#8216;R&#8217; Us today to tease a big upcoming Star Wars event in their Nordic stores. AD Tim has the full story: &#62; &#62; &#62; The brief from the client was to put a splash on the front of their catalogue to tell people that Darth Vader was coming [...]]]></description>
		<link>http://www.advance.dk/darth-vader-lands-at-toys-r-us/</link>
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		<title>Advance goes solo</title>
		<description><![CDATA[Last week we announced to the industry press and our clients that Advance and Wasabi were going separate ways. The partnership – established five years ago – made sense at the time. Advance got access to first-rate digital competences and the then newly established Wasabi benefited from access to an established client list. But, over [...]]]></description>
		<link>http://www.advance.dk/advance-goes-solo/</link>
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		<title>Faber profiled in Politiken</title>
		<description><![CDATA[The evergreen Christian Faber was the subject of a lovely profile in Politiken&#8217;s Careers section earlier this week. It&#8217;s a must-read for Bionicle fans but it doesn&#8217;t seem to exist online so I can&#8217;t link to it alas.]]></description>
		<link>http://www.advance.dk/faber-profiled-in-politiken/</link>
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		<title>The idiot box</title>
		<description><![CDATA[Kim fashioned this striking idiot box and made it available to the agency. Henceforth, anyone caught saying anything particularly idiotic spends five minutes inside.]]></description>
		<link>http://www.advance.dk/the-idiot-box/</link>
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		<title>A year in the life of Advance</title>
		<description><![CDATA[Here&#8217;s CEO Jens Krog with a quick review of the year just gone. 2011 was a tough year for the economy and a tougher one for the industry but I’m proud to say that we’ve come out the other side a wiser and even a bigger agency. As I write, most forecasts indicate another challenging [...]]]></description>
		<link>http://www.advance.dk/2011-in-review/</link>
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		<title>Hero Factory brainstorm</title>
		<description><![CDATA[We&#8217;re launching an exciting new Hero Factory project soon that will have some social media elements built into it. Yesterday was spent preparing, building and experimenting&#8230; (more news soon.)]]></description>
		<link>http://www.advance.dk/hero-factory-brainstorm/</link>
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		<title>LEGO &#8211; Blast From the Past</title>
		<description><![CDATA[A while back we stumbled across an archive of VHS tapes that had been locked up in a cupboard and forgotten about. We had them digitized and, to our delight, they turned out to hold many of the old LEGO commercials we&#8217;ve made over the years. We got in touch with the Brothers Brick &#8211; [...]]]></description>
		<link>http://www.advance.dk/lego-blast-from-the-past/</link>
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		<title>Case story: COMPEED</title>
		<description><![CDATA[The Digest Working as the principal strategic and creative partner for the last decade, Advance has played a key role in developing COMPEED from a technology to a Pan-European brand grossing USD100m a year. &#160; The Details Johnson &#38; Johnson acquired the COMPEED brand from Coloplast in 2002. Since then, J&#38;J has continued to build the [...]]]></description>
		<link>http://www.advance.dk/case-story-compeed/</link>
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		<title>Santa&#8217;s not so little helper</title>
		<description><![CDATA[We held our annual family Christmas party last week. Santa was a bit short-handed so he called for some serious back-up.]]></description>
		<link>http://www.advance.dk/santas-not-so-little-helper/</link>
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		<title>Movemberers</title>
		<description><![CDATA[Here they are in all their hirsute glory &#8211; the Advance Movemberers. Spectacular &#8216;taches guys (and gal).]]></description>
		<link>http://www.advance.dk/movemberers/</link>
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		<title>Hyper Island &#8211; the movie</title>
		<description><![CDATA[We put together a little film to document our time at Hyper Island:]]></description>
		<link>http://www.advance.dk/hyper-island-the-movie/</link>
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		<title>Advertising&#8217;s glory days</title>
		<description><![CDATA[A shot from the archives&#8230; Claus and Christian (second and third from left) in the States for a LEGO shoot back in 1995.]]></description>
		<link>http://www.advance.dk/advertisings-glory-days/</link>
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		<title>#faber25 &amp; #birgitte20</title>
		<description><![CDATA[Friday was a special day at the agency as we celebrated Christian Faber&#8217;s 25th and Birgitte Røn&#8217;s 20th agency anniversaries. We set up the screen in the canteen with a Twitterfall and circulated the #faber25 and #birgitte20 hashtags to give people a way to send their congratulations to Christian and Birgitte throughout the day. In [...]]]></description>
		<link>http://www.advance.dk/faber25-birgitte20/</link>
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		<title>Toys &#8216;R&#8217; Us shoot &#8211; Behind the Scenes</title>
		<description><![CDATA[Tim snapped a few fun pics at a recent shoot for Toys &#8216;R&#8217; Us: The green room &#8211; lots of Skittles on the rider.]]></description>
		<link>http://www.advance.dk/toys-r-us-shoot-behind-the-scenes/</link>
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		<title>Hyper Island reflections &#8211; Part 2</title>
		<description><![CDATA[The other half of the agency had their Hyper Island masterclass this weekend. As was the case with the first group, the effect seems to have been electrifying. There&#8217;s been a palpable upsurge of positive energy in the agency the past two weeks and we&#8217;ve been experimenting with new ideation techniques and trying to disrupt and rethink [...]]]></description>
		<link>http://www.advance.dk/hyper-island-reflections-part-2/</link>
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		<title>Hyper Island moments</title>
		<description><![CDATA[Some nice shots from the weekend&#8217;s masterclass up at Hyper Island:]]></description>
		<link>http://www.advance.dk/hyper-island-moments/</link>
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		<title>Hyper Island reflections</title>
		<description><![CDATA[Half the agency just returned from a masterclass at Hyper Island in Karlskrona (the other half go this weekend). Here are the thoughts of three of the attendees: Kurt Hansen, ArtWork Lead Hyper Island was, for me, a total wakeup call. They were really fun and intense days where my idea of my work, the [...]]]></description>
		<link>http://www.advance.dk/hyper-island-reflections/</link>
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