What does your brand believe?

How meaning, clarity and influence drive brand growth

Event Date:
22.11.18, 15.00 – 17.00
Location: Advance, Landemærket 29, 2nd floor

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Marketing evolves at a rapid pace. Today, there are more channels and touchpoints, less control, more data, shorter attention spans, and an increasing demand for individual experiences and dialogues. These trends are well-recognized, but what are the implications for how we create meaningful global communication?


Building off Gavin Mulligan’s recent talk at the CMO Challenges, Advance will present the nine principles that we consider key to building strong global brands and staying true to your brand in a world that never stands still. Anna Chapman, Senior Strategist at Contagious London, will share insights from this year’s Cannes Lions and her office’s analysis of what makes creative solutions winning creative solutions. A panel discussion will follow on how we can harness creativity to create growth.

First keynote speaker

Chris Calvert, Senior Concept Developer, Advance

Chris Calvert has worked as a senior concept developer and copywriter at Advance for seven years developing campaigns and platforms for Johnson & Johnson (Piz Buin, Compeed, Ipren, Pepcid), Nilfisk, Widex and Danfoss. Prior to that, he worked at a digital agency, Wasabi, on clients including DSV, SsangYong, Spar, LEGO, Coloplast, AL Bank, HK, Nykredit and SF. Originally from the UK, Chris moved to Denmark from London in 2007 – about the same time that the food and wine got REALLY good in Copenhagen.


 


Chris Calvert

Second keynote speaker

Anna Chapman, Senior Strategist, Contagious

Anna Chapman is a senior strategist at Contagious’ London office, supporting creative intelligence through the company’s online platform, quarterly magazine, live events and advisory services. She started out as a journalist at The Face magazine and has since worked in digital marketing, cultural insights and trends. This included a stint at Ogilvy heading up a brand purpose content studio for Unilever. She teaches yoga as a side hustle (which can come in handy during workshops).


 


Anna Chapman

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Agenda

15.00 – 15.30
Helping brands stay true in a world that never stands still


15.30 – 16:15
Cannes Deconstructed: What defines the best creative solutions? 


16:15 – 17:00
Panel Discussion: How can we harness creativity to create growth? 

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