All ‘Toys’R'Us’ posts:
New work for Toys ‘R’ Us
We’ve had some fun lately making short web films to help Toys ‘R’ Us get the word out about various products. The latest, timed neatly to coincide with the hot weather, are three shorts highlighting the chain’s huge range of pools. You can see the other two here.
Toys ‘R’ Us shoot – Behind the Scenes
Tim snapped a few fun pics at a recent shoot for Toys ‘R’ Us:
Back to business
Many of us have had the last two or three weeks off but we’re back now, recharged and ready to go. The months leading up to the summer break were hectic to say the least. As well as the successful pitch for BR & Toys’R'Us, we also acquired the dialogue agency byHabit (henceforth to be known as Advance Relations).
Our clients have been keeping us busy too. In LEGO, we’ve been running a number of big projects, including Hero Factory and LEGO Universe, but we still found the time to partner with the company to win a grant from the Danish Advanced Technology Foundation to co-develop modular playware.
Our other ongoing work includes two product launches for Coloplast, 2011 campaigns for Compeed’s blister, corn and cold sore products, an image campaign for ITD and an awareness campaign for HK. All big projects and all developing well.
Meanwhile Advance Spirit continues to grow impressively. Recent newbizz wins include Choice Hotels and DSV, while big projects are continuing with ITD and Q8.
Last but not least, partner and Senior AD Gavin (above) celebrated his 50th birthday shortly before we broke up for the holidays. He treated himself to a motorbike so we gave him a cheque and strict instructions to buy himself a helmet.
Welcome BR!
As we mentioned last week, Advance recently pitched for the Top Toy account. We’re really pleased to report that the hard work paid off and we were successful.
Top Toy are the owners of the BR and Toys ‘R’ Us chains of Toy Shops in Scandinavia and Germany. We’re absolutely delighted to be working with two such massively successful brands.
BureauBiz has more details here.
The day before
We pitched for the Top Toy account last Friday (they own the BR chain of toy shops in Scandinavia and Germany as well as the region’s Toys ‘R’ Us stores). The pitch went very positively and we’ll find out in the next week or so if we were successful. Fingers crossed.
The weeks building up to the pitch were extremely busy, with many of us around the house involved in one way or another. I nipped into the Command Centre the night before the pitch and took this quick shot of the core team, ready for action:
