All ‘Compeed’ posts:
Caroline Wozniacki + COMPEED
Our work for COMPEED featuring tennis champion and current World No.1 Caroline Wozniacki will be hitting TV screens soon but we wanted to share some of it here first.
Below you’ll find the first TV spot and a little behind the scenes-type movie we made while filming in LA. The campaign rolls out across Europe over the next days and weeks and we’ll have plenty more to show you soon.
Some art directors have all the luck
Gavin and Trine send word from Cape Town in South Africa, where they’re overseeing our latest COMPEED shoot. Actually that’s a lie, they just sent pictures to make the rest of us jealous:
Back to business
Many of us have had the last two or three weeks off but we’re back now, recharged and ready to go. The months leading up to the summer break were hectic to say the least. As well as the successful pitch for BR & Toys’R'Us, we also acquired the dialogue agency byHabit (henceforth to be known as Advance Relations).
Our clients have been keeping us busy too. In LEGO, we’ve been running a number of big projects, including Hero Factory and LEGO Universe, but we still found the time to partner with the company to win a grant from the Danish Advanced Technology Foundation to co-develop modular playware.
Our other ongoing work includes two product launches for Coloplast, 2011 campaigns for Compeed’s blister, corn and cold sore products, an image campaign for ITD and an awareness campaign for HK. All big projects and all developing well.
Meanwhile Advance Spirit continues to grow impressively. Recent newbizz wins include Choice Hotels and DSV, while big projects are continuing with ITD and Q8.
Last but not least, partner and Senior AD Gavin (above) celebrated his 50th birthday shortly before we broke up for the holidays. He treated himself to a motorbike so we gave him a cheque and strict instructions to buy himself a helmet.