A year in the life of Advance

Here’s CEO Jens Krog with a quick review of the year just gone.

2011 was a tough year for the economy and a tougher one for the industry but I’m proud to say that we’ve come out the other side a wiser and even a bigger agency. As I write, most forecasts indicate another challenging year ahead and we’re focused on making sure we continue to evolve our offering.

Clients need agency partners to work faster, smarter and cheaper. These pressures are not new but have been accelerating in recent years to the point that the industry is barely recognisable from just ten years ago.

The digital transformation is the most obvious change but while we’re retooling to ensure we up our online skills, we’re just as interested in the way the contract between advertisers and consumers is being transformed. We’ve always said the best communication is a great product or service and this simple saying is truer today than it’s ever been.

We’re intrigued to see how the relationship between brands and people continues to evolve in the months and years ahead. We hope and believe the transparency of the Internet will continue to push companies towards more responsible practices and we think more of our time will be spent helping clients stay on top of societal changes, as well as those affecting the way brands communicate.

Anyway, here’s a quick look back at some of our 2011 highlights as an agency, and here’s to a great 2012.

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