You ‘Win’ Some, You Lose Some
You may remember that the WheelMate app we created for Coloplast was a finalist in the Global Awards. Well, although we didn’t win, neither did anyone else this year. That meant we were awarded this lovely Finalist certificate.
We also narrowly missed out on victory at the recent Danish App Awards where we were shortlisted for the Heatlh & Fitness category. The accolades keep rolling in for this piece of work, so a big thank you to the Coloplast team!
New work for Coloplast: WheelMate – empowering a community
Every now and then, a project comes along that provides both client and agency with a chance to work together to make a meaningful difference. At Advance, the most recent of these opportunities has reached fruition in the form of WheelMate – a digital platform commissioned by our client Coloplast to help wheelchair users find accessible toilets and parking spaces.
A summit set in a climate of decline
Fresh from his trip to Athens, Morten Kirckhoff fills us in on his experiences at the WPI Summit and on the visible economic downturn of the host country.
Just back from 3 days attending the Creative Summit with WPI (our global network of independent agencies). Interesting to meet up with likeminded people from US, South Africa and EU. The main agenda was SIT – meaning Systematic Inventive Thinking. Insightfull in terms of how to systematically fuel the creative process, but old-school in how it was laid out, presented and exemplified.
March in games
Another month, another batch of gaming news from Jef. You can also follow Advance_Gaming on Twitter, where you can keep up with all the latest gaming industry developments.
Mobile growth in social games
Did you pick up on the rumour of stagnating tractor sales on Farmville for Facebook as well? It might be true. According to the ’Inside Virtual Goods’ report, social network games are still growing, but slowly.
But don’t go thinking all those annoying game ’requests’ and ’invites’ will soon be a thing of the past. Especially not when you are the proud owner of a mobile device. According to the same report, the mobile market for virtual goods is gaining speed and is about to hit $500 million in sales this year in the U.S. alone. Up from $350 million last year, but still far behind the $2.9 billion in virtual goods through online social games. So don’t worry if you’re a Farmville tractor designer, you won’t be out of a job any time soon.
The season is upon us
Spring is here and that can mean only one thing – the beginning of the Danish ad awards season. In terms of our nominations, we have two so far. One for our HK ‘Job Cake’ Campaign in the Danish Internet Awards and another for our P2 ‘Lorteradio’ spot for Creative Circle.
We made a little case video for the HK campaign (in Danish):